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NORM 2

Less screen, more life

Disclaimer: All reviews contain subjective opinions of the NANZA team.

 [Funding Status

Pledges: $106,669 (as of Apr 7, 2025)

Live until: May 18, 2025

@ 7:45 AM (PDT)

 [Reward Price] 

Early Bird: $328 USD (33% off retail)

* Shipping fee not included.

 [Estimated Shipping Time]  

Jun 2025

 NANZA Tl;dr 

The NORM 2 is a beautifully engineered hybrid smartwatch that bridges the gap between classic timepiece aesthetics and modern digital functionality. Created by Norm Denmark, this watch builds on the legacy of the original NORM 1 with enhanced smart features, thoughtful design improvements, and a more sustainable build. At first glance, it looks like a premium analog wristwatch—with sleek mechanical hands, a minimalist dial, and sapphire glass—but beneath the surface lies a hidden smart display that activates only when needed, reducing screen time and digital distractions. This blend of analog and digital gives wearers the freedom to stay connected without being overwhelmed by notifications or a constantly lit screen. With health tracking, smart notifications, weather updates, music control, and mindfulness tools, the NORM 2 delivers a full-featured experience while maintaining a clean, sophisticated look. It's built for people who value both form and function, and who want to be mindful of how they interact with technology.

Summary


Hybrid Design
At first glance, the NORM 2 looks like a refined analog timepiece, but it cleverly integrates a hidden digital screen beneath its traditional face. This display only activates when needed, offering the benefits of smart technology—like messages, health data, and apps—without constantly flashing digital distractions. It maintains the elegance of a traditional watch while offering the power of a smartwatch, perfectly balancing analog charm and digital convenience.

 

 

 

 

 

 

 

 


 

 

 

Automatic Time Synchronization
Unlike many digital watches that require frequent syncing or manual time setting, the NORM 2’s mechanical hands are connected to your smartphone and automatically update to reflect accurate local time, even when you travel across time zones. This seamless syncing removes the hassle of manual adjustments while keeping the visual appeal of an old-school watch face intact.

 

 

 

 

 

 

 

 

 


 

Scroll Crown Navigation
Instead of relying solely on touch gestures, which can be tricky on small screens or in wet conditions, the NORM 2 offers a classic rotating crown for scrolling through menus, notifications, and settings. This design feature is a nod to traditional watches, adding a satisfying, tactile control that enhances usability and accessibility without cluttering the interface.

 

 

 

 

 

 

 



 

 


Comprehensive Fitness and Wellness Tracking

The NORM 2 includes built-in health tracking features such as step count, calories burned, distance walked, and heart rate monitoring. It provides insights into your physical activity and health without the bulky design of a fitness tracker. This integration allows you to maintain your fitness goals while still wearing a stylish, everyday watch.


Discreet, Personalized Smart Notifications

Notifications from calls, texts, and apps can be customized through the companion app, allowing you to choose which alerts appear on your watch. This prevents unnecessary interruptions and helps users maintain focus during important moments. Notifications are subtle, appearing only when needed and vanishing into the watch face when not in use, keeping things clean and minimal.

 

 

 

 

 

 

 

 

 


 

Eco-Conscious Strap
In line with environmentally responsible practices, the NORM 2’s strap is made from apple leather, a sustainable alternative to animal leather made from apple waste. It's vegan, durable, and soft to the touch, providing long-lasting comfort without compromising ethics or environmental sustainability. The use of such innovative materials sets it apart from many traditional watch brands.

 

 

 

 

 

 

 

 

 




Built-in Mindfulness and Guided Breathing Tools

The NORM 2 doesn't just focus on productivity—it also encourages mental wellness. It includes guided breathing exercises that help users manage stress and maintain focus throughout the day. Whether you're in a high-pressure work environment or just need a moment to pause, this feature brings moments of calm directly to your wrist.

Seamless Music and Media Controls

With easy Bluetooth integration, the NORM 2 can control music playback on your smartphone. You can skip tracks, play or pause music, and adjust volume—all without reaching into your pocket. This makes it an ideal companion for workouts, commutes, or casual relaxation when you want quick access to audio control.

 

 

 

 

 

 

 

 

 

 

 

 

Shipping:

Shipping can be calculated at checkout and will differ in time as well as price depending on your address!​​​​​​​​​​​​

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 What We Love 

1. Real-Time Weather and Environmental Updates

Stay informed with live weather updates right on your wrist. The NORM 2’s hidden display shows current temperature, weather conditions, and forecasts, helping you dress appropriately or plan your day—without needing to check your phone. This is especially helpful for frequent travelers or outdoor enthusiasts.

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2.  Premium Materials

Every element of the NORM 2 speaks to quality. From its 316L surgical-grade stainless steel body to the scratch-resistant sapphire glass, it’s built to last and maintain its elegance over time. The attention to detail in both design and durability ensures this watch can withstand daily wear while still looking sharp for more formal occasions.

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 What We Don't 

1. Lack of a Touchscreen Interface

While the scroll crown and hidden screen are elegant solutions, they might feel restrictive when it comes to swiftly navigating through notifications or interacting with apps. For tasks like replying to messages, accessing detailed health stats, or controlling apps more fluidly, some users may find the hybrid input system less intuitive or slower than a full touchscreen interface.

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 Is it Worth it? 

The NORM 2 hybrid smartwatch is worth the purchase because it brilliantly bridges the gap between classic analog design and modern smart features, offering the best of both worlds for those who value aesthetics and functionality. Unlike traditional smartwatches that often sacrifice elegance for utility, NORM 2 delivers a sleek, minimalist timepiece that discreetly integrates a digital display behind the dial—visible only when you need it. This allows wearers to enjoy the timeless look of a classic watch while still receiving notifications, health tracking, fitness data, and more with a subtle flick of the wrist. Its 14-day battery life, military-grade durability, and scratch-resistant sapphire glass also make it a practical and long-lasting everyday accessory, especially for those who dislike the constant charging demands of most smartwatches. Whether you're at the office, out for a run, or at a formal event, NORM 2 adapts to your lifestyle without looking out of place.

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