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Loog Piano

A portable digital piano for children and grown-ups, with musician-grade sound and design.

Disclaimer: All reviews contain subjective opinions of the NANZA team.

 [Funding Status

Pledges: $223,366 (as of Sep 27, 2023)

Live until: Oct 27, 2023

@ 9:00 PM (PDT)

 [Reward Price] 

Super Early Bird

Launch Special: $229 (24% off retail)

* Shipping fee not included.

 [Estimated Shipping Time] 

Mar 2024

 NANZA Tl;dr 

The Loog Piano is a musician-grade digital piano, featuring a 3-octave keyboard, designed to be portable and suitable for both children and adults. It is renowned for its portability, boasting a compact design with built-in speakers and a rechargeable battery. It also offers an accompanying app equipped with lessons and engaging game-like exercises. Crafted with durability in mind, this digital piano is built to endure. Beyond its durable build, it delivers exceptional sound quality and performance.



How it's Different
Many keyboards designed for children often feature a plastic construction, an abundance of additional features, and keys that lack the authentic piano action. In truth, they often fall short in replicating the rich and genuine sound of traditional pianos.











How it Plays

The Loog Piano offers keys that enable piano dynamics, allowing players to achieve a full range of expression from piano (soft) to forte (loud), and everything in between. What sets it apart is that these dynamic capabilities are integrated into a keyboard of suitable size and weight for children, which, to the best of my knowledge, is a pioneering feature for keyboards of this size and price range.

An essential design choice made for the Loog Piano is dedicating the full power of its sound engine exclusively to producing an authentic piano sound. This means that the piano sound is its sole focus. Every aspect, including sound attack, decay, and the subtle nuances between notes, has been meticulously sampled and modeled to ensure that the Loog Piano faithfully replicates the experience of playing a real piano.









In line with the Loog philosophy, they have chosen materials that are not only honest but also enhance the playability and tactile appeal of the instrument, making it equally enticing for both children and adults.  Additionally, they've incorporated a striking fabric top into the design, drawing inspiration from vintage electric pianos. This choice serves a dual purpose: not only does it add a touch of nostalgia, but it also offers practical benefits!

Product Design

They've dedicated years to determining the ideal characteristics of a Loog Piano. The vision was clear: a simple yet superb-sounding instrument. Consequently, the Loog Piano was crafted with children as the primary focus, yet it delivers a professional musician-grade sound and an exceptional playing experience.

Loog App
The Loog Piano comes with a companion app featuring engaging lessons and interactive exercises designed to make learning enjoyable and straightforward. Moreover, the Loog Piano is compatible with various other piano-learning apps, expanding its versatility for learners.










Loog Flashcards

In addition to its companion app, the Loog Piano includes a valuable learning resource: Loog flashcards. These flashcards offer a straightforward, screen-free, and highly effective method for mastering chord and scale formation on your Loog Piano or any keyboard.











About Loog

The origin of Loog can be traced back to an academic project in 2010 when Rafael Atijas conceived the idea of a 3-string guitar designed specifically for children. This concept emerged during his Master's thesis at New York University. Just one year later, Loog made its debut on the market through a Kickstarter campaign, becoming one of the early success stories for the platform in the realm of product design!


- 37 keys (3 octaves)
- 18.92 inches (480.8 mm) x 7.5 inches (190.5 mm) x 2.71 inches (68.9 mm)
- White keys width: 0.73 inch (18.5 mm)
- 4.7 pounds (2.15 kg)
- Built-in stereo speakers
- Built-in rechargeable battery
- Battery life: 3 hours
- USB-C (cable included)  
- 3.5mm out / headphone connector
- Solid wood side panels











Refer to the graphic below:

 What We Love 

1. Matierals

Loog Piano opted for solid wood, responsibly sourced from well-managed forests, and an attractive fabric top. This fabric top is an homage to classic electric pianos and a practical decision. Its acoustically transparent nature enables the built-in speakers to emit a captivating stereo sound from within, replicating the acoustic piano's sonic projection! 


2. Sounds like "The Real Thing"

In the design of the Loog Piano, a crucial decision was to allocate the full power of the sound engine exclusively to producing the piano sound. It's a specialized instrument with a piano as its sole sound. We meticulously sampled and modeled sound attack, decay, and the space between notes to ensure that the Loog Piano replicates the authentic piano sound faithfully!

 What We Don't 

1. Size

Loog Piano is perfect for personal use. However, when it comes to children and sharing the device, it seems difficult for more than one person to use the product. At the price point as well, it would be a bigger investment to get more than one for your kids. 

 Is it Worth it? 

Loog has dedicated years to developing the ideal Loog Piano. Their goal was to create a design that was both straightforward and capable of producing excellent sound. The Loog Piano is an instrument crafted with children in mind, yet it delivers a sound quality and playing experience that even professional musicians will appreciate. We think it's totally worth it for both beginners who want to explore the art of piano without breaking the bank. Try it out for yourself and see your creative side bloom! 

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